Rosewood — Yun Byeon

Yun is a designer focusing on graphic, branding, and motion.

ROSEWOOD
2026

Hotel Rebranding, Motion, Illustration

Rosewood is a hotel brand built on the philosophy of
“A Sense of Place,” weaving the culture and atmosphere of each location into a cohesive yet distinctly local experience.

Inspired by this, the project draws from the natural spectrum of red tones found in rosewood. Instead of a single defining color, it applies subtly varied reds that respond to each location, paired with linework inspired by local landmarks and distinct secondary palettes to express each place’s unique character.

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